Saturday 17 October 2015

Why it's a Good Thing Age of Ultron "Failed"

Roughly a month after Age of Ultron came out there were all these news reports talking about how Marvel was upset with the failure of Age of Ultron, people responded by going "How was it a failure!? It made over a billion dollars!". Yes, Age of Ultron did make a shit ton of money and even critically it still did well, not as many people loved it as the first one and most people would just leave it as "good" so it's not actually a failure. Thing is, that's a good thing that Marvel is considering it a failure because that means they're looking at it purely for how people felt about the movie, just being good isn't good enough for them, they want people to love their movies, so if they consider Age of Ultron a failure then they're going to look at why it failed and try and fix those problems. How many studios would actually say that's what matters to them? If this were Paramount persay they wouldn't care if people didn't love the movie, it made over a billion dollars, not to mention all the tie in merchandise and home media sales they would have enough cash to party until the next Avengers movie came out. Obviously Marvel cares about the money like any business but the fact that they do care about more than that is what makes them a successful company, just being good isn't good enough for them, so they're hopefully going to look at their mistakes and see what they can change and make things better next time round so when Civil War comes out it'll be awesome...hopefully.

-Danny

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